Make your brand the obvious choice
Level-up your content and copy with data-driven strategies and purpose-oriented creativity.
You have only a matter of seconds to capture your target audience’s attention and convince them to stick around. Whether you’re looking to increase brand authority, launch a new site, or test a new set of paid ads, I’m here to help.
Hi, I’m Jaida: an SEO-certified freelance B2B Saas writer and consultant dedicated to creating user-focused content and copy.
My expertise stems from a background in book publishing, content marketing, and social media management, where I've fine-tuned my storytelling and editorial skills to craft compelling narratives that your target audience will enjoy, value, and trust in.
I approach content writing with a blend of creativity, precision, and a commitment to conveying your message in the most compelling way. I view my role as a two-way partnership and strive to be transparent, proactive, and candid.
Trusted by Top Brands
“Jaida always brings a sharp eye for detail, messaging, tone, and quality of content across multiple channels and for diverse target audiences. She's one of those people who ‘makes the magic happen’.”
— Anna B., GTM Strategy at Belle Health
Content Services
SEO Article writing
Boost your online presence and brand authority with tactical SEO articles tailored to your business goals and audience interests. This service leverages in-depth topic research, the latest SEO strategies, and engaging storytelling techniques to create content that captivates and engages. Simply provide me with a topic and a detailed brief, and I’ll write the corresponding article.
Deliverables: blog articles, case studies, industry-expert interviews
Services included: topic research or expert interview, search engine optimization based on provided keywords, competitor research to improve ranking, formatting for readability and flow, external or internal SMEs, recommended meta data, images/infographics
Pricing: a 1,500-word article starts at $1,750 USD; a case study starts at $2,000 USD; an expert interview starts at $2,500 USD
Conversion Copywriting
Give target audiences an inspiring reason to choose your solution with strategic BOFU copy that persuades and converts. This service involves thorough discussions with you and your customer-facing team, ensuring a deep grasp of your audience’s unique traits and a sharp focus on your USPs. The goal is to deliver clear and consistent messaging that authentically embodies your target audience’s voice, values, and needs across all mediums.
Deliverables: copy for landing pages, paid and/or organic social media posts, emails
Services included: ToV (Tone of Voice) recommendations, competitor research, audience research, support for A/B testing, recommended tags and keywords
Pricing: starting at $2,500 USD
*Please note: I do not offer one-off copy for items like emails or ads, as this service requires a significant amount of research to fully understand your audience.
Ghostwriting
Eloquently articulate your knowledge, experience, or viewpoint with a compelling narrative that captivates and inspires. This service is ideal for busy professionals eager to communicate their unique value but who may not have the time, words, or know-how to express themselves effectively. By taking the time to understand your voice and goals, I transform your ideas into a coherent story arc, while respecting your busy schedule and maintaining confidentiality throughout our collaboration.
Deliverables: keynote speeches, thought leadership pieces, editorial articles
Services included: topic research, external or internal SMEs, fact-checking, competitor research, audience research, multimedia/visual recommendations
Pricing: please inquire
Personalized Content Consulting
Need a mix of services or long-term support? No problem! I will work closely with you to shape a comprehensive strategy that addresses your customer’s needs and meets your business goals.
Deliverables: customizable
Pricing: content consulting begins at $20,000 USD per quarter. Please inquire for specifics.
“Jaida is the best digital content leader I've worked with. Her exceptional understanding of content strategy, combined with her continuous research of her target audience, is the key behind her ability to create outperforming content strategies.”
— Amir G., Motion Designer and Developer at Axel Springer
Selected Portfolio
Learn how Boundless, the UK’s leading membership club, strategically identified UX optimizations to boost member satisfaction rates from 75% to 83%.
Learning Guide: User Testing
A complete guide to user testing, including the differences between user testing, UX testing, and usability testing, different types of user testing methods, and important tools for optimizing your user testing strategy.
Blog Article: Improving UX with AI
As the use of AI increases, product teams are faced with a complex challenge: how do you balance the precision of AI insights without losing the human touch that defines exceptional UX design?
Oli Viggosson, CPTO of Sidekick Health, evaluates the future of digital health and why he believes that art and creativity are its core driving forces.
Dr. Hayley Lewis, HALO Psychology founder, coach, and HR Most Influential 2021 and 2022, discusses why so many people fear giving and receiving feedback in the work place, and how you can improve your own emotional intelligence.
Ghostwriting: Speeches & Articles
Expertly crafted thought leadership articles and keynote speeches, tailored to your needs and voice, while maintaining complete confidentiality.
How To: Design Company Values
Well-crafted values foster team unity, sharpen brand perception, and steer decision-making. But how do you translate your company’s vision into a handful of authentic and practical values?
Learning Guide: UX vs. UI Design
Learn about the differences between UX and UI, the responsibilities of UX and UI designers, where UX and UI overlap in scope, and practical examples showing how they work together.